TGS VI

7 Stages to Sustainability, Stage 6: Reaching People.  Tell Your Story from the Inside Out!

In this session on expansion, Featured Voice, cultural anthropologist / market researcher, Amy Williams will share about:
"In a contemporary cultural environment where life is riddled with busyness, stress, anxiety, lack of sleep, trauma, distrust etc etc., people are pushed the edge, searching for relief in even the smallest of ways. Individuals are engaging with ordinary products and experiences in a new way - searching for benefits beyond simply the physical and emotional, but into the healing realms of the mental & spiritual. For example, a car is no long simply needed to get from point A to B, but also be a sanctuary for the mind and soul during transit, enhancing rest, peace, respite and calm."
Further, eMobilznation founder, Anas, will say a bit out:
"With technology, we live in exciting times: almost every day, a new digital development seems to appear – mostly to make our lives easier and more convenient.
Digital applications have the potential to transform healthcare and increase its quality and efficiency. They can allow people to adapt a disease or health condition they may have to their life - not adapt their life to their condition. 
The global mHealth market is growing rapidly and is expected to expand to nearly $21.5 billion by 2018. It can create jobs and economic growth by combining the ICT, medical devices, pharmaceuticals, biotechnology and healthcare sectors."